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Process

Crafting a customized strategy and execution plan to elevate your brand.

Process

Crafting a customized strategy and execution plan to elevate your brand.

Process

Crafting a customized strategy and execution plan to elevate your brand.

Our Philosophy

To deliver outstanding results to our clients by utilizing real-world experiences and data-driven statistics to elevate the brand and business results. 

About RIZZ

At RIZZ, we believe that every brand has the potential to captivate and charm its audience.

Whether you're a startup looking to make a big splash or an established company aiming to refresh your image,
we provide the tools and strategies to amplify your RIZZ.

Our Process

Our process involves crafting a customized strategy and execution plan tailored to your unique needs, designed to elevate your brand and drive impactful growth.

Who We Work With

We work with: Commercial Real Estate Owners/Operators, Lenders, Investors, Developers, Brokers, Property Managers, Service Providers

Our Philosophy

To deliver outstanding results to our clients by utilizing real-world experiences and data-driven statistics to elevate the brand and business results. 

Our Experience

Our team has over 15+ years of in-house CRE industry experience. We prioritize our clients' best interests, backed by our proven track record and genuine care for your success.

Meet Our Team

Dana Light Headshot

Dana Light

Founder 

Dana Light is a marketing professional dedicated to delivering exceptional results for her clients. With over 15 years of experience in commercial real estate, Dana has a proven track record of identifying business opportunities and fostering strategic connections. Her passion lies in crafting tailored solutions that meet the unique needs of her clients.
 

Formerly the Director of Marketing/Research at George Smith Partners, Dana played a pivotal role in driving the firm's marketing and business development strategy while conducting in-depth research on debt and equity programs. Prior to her tenure at GSP, Dana gained marketing and business development experience at Arixa Capital, Marcus & Millichap, and KB Home.

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A native of Los Angeles, she holds a B.S. in Business Administration from the University of the Pacific. Dana is an avid tennis player and a devoted fan of the sport.

Kimberly Hoffman Headshot

Kimberly Hoffman

Graphic Designer

Kimberly Hoffman is a graphic design professional specializing in the real estate and financial industry. With over 20 years of experience in graphic design and a passion for precision and creativity, she has held roles at Capital Group and TCW.

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Kimberly excels in creating clean, professional visuals that convey trust and reliability. Her expertise lies in bringing a unique blend of creativity and strategic thinking to every project.

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Formerly from the Midwest, Kimberly earned a B.S. in Design Communications from the University of Minnesota. She moved to Los Angeles 19 years ago and now calls Los Angeles home. She enjoys spending time with her husband, three kids, and two adorable cats. In her spare moments, she loves to draw and paint watercolors. She also published a couple of children’s books.

Yeli Kordich Headshot

Yeli Kordich

Marketing Coordinator 

Yeli Kordich is a marketing professional passionate about developing authentic branding. She earned her B.F.A in Digital Design with a minor in Art History from Florida International University. Her educational background has equipped her with a keen eye for aesthetics and a deep understanding of visual communication.

 

During her studies, Yeli honed diverse skills in graphic design, UX/UI design, digital illustration, typography, motion graphics, and brand development. She mastered design software like Adobe Creative Suite, crafted original artwork, and developed intuitive interfaces to enhance user experience. She gained a deep understanding of both B2B and B2C marketing by working with tech startups, art and lifestyle brands, and wholesale distributors.

 

In her free time, Yeli enjoys learning new skills and taking on DIY projects. She is passionate about finding antique furniture and refurbishing to a new look and feel.  

"Marketing in the CRE industry is data-driven and grounded in transparency." 

 - Ivy Zelman, CEO Zelman & Associates
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