GOT RIZZ?

Welcome to the official blog of RIZZ, a fractional marketing company specializing in business development for the commercial real estate industry.

Have you ever wondered how some people, companies and brands effortlessly attract customers and create viral content, the secret might just be their "RIZZ."

In case you're unfamiliar, “RIZZ” is a slang term derived from the word, "charisma". It

was the Oxford Word of the Year in 2023, popularized by Gen Z and Gen Alpha on social media to signify charm, style, and attractiveness.

How to Develop Your RIZZ?

For some, “RIZZ” comes naturally; for others, it may need some development. Having “RIZZ” is a combination of self-confidence, effective communication, and a genuine interest in others. As you may expect, business leaders naturally fit into this category. 

A leader with “RIZZ” prioritizes authenticity and honesty. They’re truthful in their interactions, and curious by nature. 

What does RIZZ Look Like in CRE?

In commercial real estate, where competition is cutthroat and the stakes are high, standing out can be challenging. That’s where “RIZZ” comes in. Companies with high “RIZZ” naturally attract customers through their unique image, messaging, and overall presence. It's about being so appealing that your target audience can't help but engage with you. For lenders, brokers, or just about anyone else working in commercial real estate, it’s the secret ingredient that will make the difference between clients choosing to work with you versus your competitor.

Content Marketing with RIZZ

So, where does “RIZZ” fit in marketing, specifically content marketing? Simple. In content marketing, “RIZZ” refers to content that is exceptionally engaging and shareable. It draws in readers and amplifies your brand image. Whether it’s a thoroughly researched report, educational blog post, or LinkedIn post, it effortlessly resonates with your audience and spreads organically.

Why We Named Our Company RIZZ

At RIZZ, we don’t just craft press releases or secure speaking gigs at industry conferences. We develop your company’s “RIZZ” to help you secure new business development opportunities and become the obvious choice to clients.

Whether you’re looking to leverage our decades-worth of industry connections, need help overhauling your marketing strategy, or simply need some help with your pitch decks, RIZZ is here to help you stand out in commercial real estate. 

Contact us to learn more about our services and how we can work together.