The Truth Behind ‘Rizz’ in Commercial Real Estate (& How to Develop It)

In today's fast-paced world of commercial real estate, being competent isn't always enough to stand out. Rizz, short for ‘charisma’ and the Oxford English Dictionary 2023 Word of the Year, is becoming the differentiator between those who get ahead and those who remain unnoticed.

In a recent Wall Street Journal article, Is 'Rizz' the Secret to Getting Ahead at Work?, journalist Rachel Feintzeig shares her thoughts on the rise of "Rizz". Is it merely a trendy buzzword among younger generations? Or does it potentially make or break your success in the workplace?

Let’s explore.

The Power of Rizz in the Workplace

For commercial real estate professionals, Rizz can be pivotal in landing deals and moving up the corporate ladder. For evidence of this, think about the leaders and executives you know. Chances are they have a big rolodex of connections, built from years of networking. 

Then there’s people on the other end of the spectrum. People who might struggle to speak up because they’re constantly overthinking or worried about how they might be perceived. For those, Rizz might seem like an unattainable trait.

However, the article makes an important point: charisma isn't just something people are born with. It can (and should) be learned. 

According to communication experts like Charles Duhigg, the key to cultivating Rizz lies in how you make others feel during interactions. Instead of focusing on grand gestures, it's about fostering connections and making others feel valued. 

Rizz in Commercial Real Estate

In commercial real estate (CRE), relationships are everything. Brokers, lenders, and investors alike understand that success often hinges on who you know and how well you connect with them. This is where Rizz becomes essential.  

A charismatic broker isn't just skilled in transactions but excels in making their clients feel understood and appreciated. Whether it’s remembering key details about clients' family lives or striking the right tone in meetings, these small gestures build trust. And trust leads to deals.

A leader who exudes ‘Rizz’ is also likely to have the ability to influence others. In negotiations and sales, this natural persuasive ability can be incredibly advantageous. Additionally, it can help you inspire and motivate your team, making you a more effective leader. 

How to Develop Your Rizz

While some people seem naturally charismatic, the good news is that Rizz can be cultivated by anyone. According to the article, several strategies can help professionals boost their charisma:

1. Ask Meaningful Questions: Rather than focusing on trivial small talk, why not ask questions that invite more personal or revealing responses? This approach will help you truly get to know someone and build a stronger connection.

2. Match the Vibe: Pay attention to the emotional tone of your conversations and align with it whenever possible. Whether the other person prefers discussing their weekend or diving straight into business, adapting to their needs will make you seem more attuned and build rapport. 

3. Be Approachable: Being relatable and approachable makes a significant difference in how people view you – especially if you’re in a position of authority. Small actions, such as remembering personal details or sending handwritten notes, can make others feel valued. 

4. Practice Nonverbal Cues: If you're more introverted or uncomfortable in large settings, nonverbal cues can be powerful. Simple gestures, such as nodding or maintaining eye contact can show others that you're actively listening. This will naturally draw people in and foster engagement.

Rizz Isn't About Perfection

One of the most reassuring points is that Rizz isn't about being flawless. In fact, the most charismatic people often can laugh at themselves. 

Charismatic people embrace their stumbles, and move on. This humanizes them, making them more relatable and authentic.

Whether you're looking to cultivate your own Rizz or amplify your company's presence in the market, charisma is the secret ingredient that sets you apart. From forging deep connections with clients to making your brand irresistibly engaging, Rizz can be your pathway to success.